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Breaking News: Taylor Swift Made A Declaration, “I’ve Been Waiting For This Moment For months…,” As She Finally Accepts Travis Kelce Multi-Million Dollar Wedding Ring…

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Breaking News: Taylor Swift Made A Declaration, "I've Been Waiting For This Moment For months...," As She Finally Accepts Travis Kelce Multi-Million Dollar Wedding Ring...

 

Love is a beautiful thing. Taylor Swift was highly impressed when the love of her heart did the needful.

 

Breaking News: Taylor Swift Made A Declaration, "I've Been Waiting For This Moment For months...," As She Finally Accepts Travis Kelce Multi-Million Dollar Wedding Ring...
I happen to love music though I cannot honestly admit to being a Taylor Swift music devotee. This could be related to my age, my generation, individual taste or simply put, the lyrics don’t resonate with me. I truly apologize for this Ms. Swift. However, when it comes to the persona and public identity of Taylor Swift I have become a #1 fan and admirer.

Since I have no inside knowledge of how Ms. Swift actually runs her social media, though I assume it is a few people on staff who do that for her, (and they are beyond excellent at their jobs), for the purpose of this article I will attribute all to Taylor Swift directly. The reader should bear in mind that it refers to the entire Taylor Swift social media and marketing group. Another more salient point is that I do not know Taylor Swift, have never been to a concert of hers, (though I do like “Red”!) and cannot by any means speak of her true personality. Yet this fact, surprisingly enough, has no real bearing on the article.

Over the past few months while being involved in a myriad of technology projects, I must admit to a certain growing fascination in following stories about Taylor Swift. It began when I observed on the sidelines how deftly she and her social media machine slowly built up the hype over the release of her new album, “1989”. I watched in growing respect at the professionalism with which it was accomplished, and in admiration as to the continuous positive vibes it created.

 

Breaking News: Taylor Swift Made A Declaration, "I've Been Waiting For This Moment For months...," As She Finally Accepts Travis Kelce Multi-Million Dollar Wedding Ring...
Negativity or any sort of climbing on the shoulders of others was simply not present. In a method bordering on brilliant and with a social media plan which spoke of near genius, Taylor Swift manipulated the marketing and public relations surrounding that release. Watching the growing excitement was a testament to the art form which she has brought to marketing and the marriage of technology and marketing in our age.

What left me in awe was that none of this stopped with the release of the album. Taylor Swift did not vanish from the public eye for a well-deserved rest. She continued to appear in the press in various seemingly non-related music endeavors, all which brought her name, respectability and professionalism to higher levels. I began to realize I was watching technology and marketing reach a highly sophisticated realm – and it was done in actual good taste, positive reinforcement and by applying the most important rules of marketing and technology to the Taylor Swift “brand”. She may be all of 25, (I have children older than she is), but Taylor Swift is an example par-excellence of how the correct marriage of modern social networking, technology and marketing can bring success to a “brand”.

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