Exclusive: Aurinia brings singer Toni Braxton to Lupus Awareness Month push

Aurinia Pharmaceuticals is using Lupus Awareness Month to get its message about screening and treatment to a wider audience. The drugmaker will play a part in meetings across May, Aurinia won approval for the lupus nephritis drug Lupkynis in 2021 and signed Grammy Award-winning singer Braxton as a partner last year. Braxton, who came on board after Aurinia missed its sales target for 2022, worked to amplify the company’s original marketing message that “Peeing in a cup sucks. But kidney failure is way worse.”

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